benyoung.ai
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Case Study · Founder

I built Sworkit. Now I'm on the board bringing it into the AI era.

Proof I operate this, not just advise on it. A fitness product I co-founded, grew past 30 million downloads, raised venture funding for, and pitched on Shark Tank, where we earned a deal on air.

Role: Co-founder, board member 30M+ downloads Shark Tank, 2016 Habit-forming consumer product
Sworkit on Shark Tank, 2016, recut with AI. Watch the full pitch →

The problem

Every company built before this AI wave faces the same question: adapt or fade. Sworkit is one I know from the inside, because I co-founded it. A fitness product that scaled past 30 million downloads now has to rethink how it builds, ships, and competes in an AI world.

The method

I sit on the board, and I bring the AI work back to the team: what's real, what's hype, and where it actually moves the product. The team ships; I keep them at the front of the curve. The same operator instinct that built the company, now pointed at the transition.

The proof

Not theory. I co-founded Sworkit, grew it past 30M downloads and millions in revenue, raised venture funding, and pitched it on Shark Tank in 2016, where we earned a deal on air. The company is thriving today, and I'm still on the board, now helping it adapt to AI.

By the numbers

30M+
App downloads across the life of the product
2016
Pitched on Shark Tank, a deal on air
Live
Thriving today, and I'm still on the board
VC
Raised venture funding to scale it
Habit
Built on behavioral design, the throughline of my work
AI
Now steering its move into the AI era from the board
A company I co-founded, scaled, and still steer. It is the clearest proof that I build for the business outcome, not just the demo, and that I can carry a product from a standing start to real scale. Happy to walk through it in a conversation.